Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it… Read More »Inclusion Is the Gift in These Heartfelt Holiday Ads
The trauma of lockdown can even be powerful enough to actively change the personalities of those taking part. Periods of isolation can lead to loneliness, anxiety,… Read More »Let’s Keep the Psychological Impact of the Lockdown in Mind: Body Dysmorphia
It’s happening again: A wave of high stakes agency reviews is upon us. Cue the industry panic and the existential reckoning. But what if I… Read More »Let’s Rethink Agency Reviews. This Is the Year
If the headline above appeals to you, congratulations, you are probably an owner or management team member. I know how difficult it is to accomplish… Read More »7 Essentials to Sell Part of Your Business Now
The global pandemic has provided the opportunity to talk about what it means to share space. Within marketing and advertising agencies, space is important—and we… Read More »No Trauma: We Need to Make Agencies Safer
There’s been a lot of talk during the Covid-19 crisis about brands helping customers as much as possible. On that level, back to school is… Read More »Who’s Making the Grade for Back-to-School Marketing?