On Wednesday, Google reinforced its stance on how ad targeting should work after it withdraws support for third-party cookies next year. The announcement moved markets… Read More »Hey Google! So, What’s Next for Ad Tech?
Throughout Black History Month, we’re partnering with agency owner Derek Walker on a series that highlights the ideas, perspectives and successes of Black advertising professionals.… Read More »Profiles in Black Creativity: Clifton Simmons Helped a Chicago Museum With Marketing Push
Havas Media has retained U.S. media agency of record responsibilities for pharmaceutical giant Sanofi. The appointment follows a review dating back over six months which… Read More »Havas Media Retains Duties as Sanofi’s US Media Agency of Record
Emily Graham has been named Omnicom’s chief equity and impact officer and svp of diversity and inclusion communications. She takes on responsibilities previously held by… Read More »Omnicom Appoints Emily Graham as Chief Equity and Impact Officer
As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for… Read More »5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality
Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it… Read More »Inclusion Is the Gift in These Heartfelt Holiday Ads
Holly Wheeler has gotten used to calls like this by now. On May 31, the relentless buzzing of her cellphone disturbed her otherwise relaxing Sunday.… Read More »How Rick and Morty, Plus a Galaxy of Other Pop-Culture Stars, Made Wrangler Cool Again
As a senior-level executive with 18 years running marketing for companies such as Martha Stewart Living and Hello Sunshine, Kerry Tucker has envisioned, built and… Read More »How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade
Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer’s commitment to greater inclusion… Read More »How Walmart Plans to Become a Force for Good
Much has been made of the coming job apocalypse—a future rich in robots and AI that will not only supplant workers but demand the sorts… Read More »Lego CMO Says Playing Can Prepare the Next Generation of Workers