As the pandemic continues to push more consumer interactions into the virtual realm, augmented reality could become one of the top new use cases for… Read More »5G Rollout and Pandemic Conditions Could Lead to Boom in Augmented Reality
Rebecca? Roberta? Welcome to my everyday dialogue with baristas, receptionists, shopkeepers alike, when I have to apologetically announce my name five times and spell it… Read More »Inclusion Is the Gift in These Heartfelt Holiday Ads
Holly Wheeler has gotten used to calls like this by now. On May 31, the relentless buzzing of her cellphone disturbed her otherwise relaxing Sunday.… Read More »How Rick and Morty, Plus a Galaxy of Other Pop-Culture Stars, Made Wrangler Cool Again
As a senior-level executive with 18 years running marketing for companies such as Martha Stewart Living and Hello Sunshine, Kerry Tucker has envisioned, built and… Read More »How Ryan’s World Character Red Titan Floated Into Macy’s Thanksgiving Parade
Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer’s commitment to greater inclusion… Read More »How Walmart Plans to Become a Force for Good
Much has been made of the coming job apocalypse—a future rich in robots and AI that will not only supplant workers but demand the sorts… Read More »Lego CMO Says Playing Can Prepare the Next Generation of Workers
Stan Richards, who founded The Richards Group 44 years ago in Dallas, is leaving the agency amid a cloud of controversy and multiple key client… Read More »Stan Richards Departs the Agency He Founded After Fallout Over Calling a Campaign ‘Too Black’
In the middle of a public health crisis, wedding season has effectively been put on hold. Children aren’t rushing to hug their grandparents, and family… Read More »Hilton Wants You to Reconnect With the Emotional Side of Travel in Its Latest Campaign
The Global Alliance for Responsible Media revealed early Wednesday morning that Facebook, Twitter and YouTube agreed to adopt a common set of definitions covering hate… Read More »Facebook, Twitter, YouTube Make Commitments to the Global Alliance for Responsible Media
Despite making a significant commitment to remote work going forward, Facebook continues to gobble up large parcels of commercial real estate, and the complex that… Read More »Facebook Buys Washington Corporate Campus Originally Intended for REI