Last month, we kicked off a series on revisiting some common marketing assumptions by looking at whether marketers should use single or double opt-in signup… Read More »Email marketing assumptions: I need to keep email content above the fold
Diversity and inclusion is a hot topic, and so it should be! As we continue to process and understand recent events, brands are seeking ways… Read More »Trending in Email Design: Representation
From my very scientific study (I observed my daughter as she started writing reports over this past year), I have learned that one of the… Read More »Web fonts: How to make them work perfectly in email
Coding background colors sounds like a simple task right? The truth? Even this minor bit of styling has some pitfalls, and there are a few… Read More »The best way to code HTML email background colors and gradients
Email has come a long way. Founded by Ray Tomlinson in 1971, what started as a way to communicate with colleagues who wouldn’t answer their… Read More »2010s to now: Email design trends that survived the test of time
Last year, I wrote a post highlighting an email design trend taking inboxes by storm: dark designs. With Dark Mode gathering momentum and the benefits… Read More »If Dark Mode is so great, should absolutely every email be dark?
2020… I mean, wow. It’s been dubbed the longest year ever because so much has happened. We covered a lot here on the Litmus blog… Read More »The Blog Posts You Loved Most in the Longest Year Ever
With one very disruptive year almost behind us, it’s time to look to the future of email design and see which trends will be setting… Read More »Email Design Trends: What We’re Expecting in 2021