When looking back on your college years, what’s the first thing that comes to mind? Parties, football games, a friend group, your favorite professor? For… Read More »Natural Light’s $470 Million Art Installation Is a Commentary on the Student Debt Crisis
When Michelle St. Jacques stepped into the role of chief marketing officer for Molson Coors last February, she was served a curve ball on day… Read More »Molson Coors’ CMO Michelle St. Jacques on Creating Opportunity in an Unprecedented Year
CPG giant Unilever will resume advertising on Facebook, Instagram and Twitter in the U.S. in January. The Anglo-Dutch company, maker of Dove soap and Ben… Read More »Unilever Resumes Facebook Advertising After 6-Month Boycott
Snack brand Kind has a new line of energy bars. To help promote them, the company is offering to pay people to eat the competition.… Read More »Kind Calls Out Clif Bar—Again—While Debuting New Energy Bar
When George Washington was president, he may well have enjoyed a scone baked with King Arthur Flour. A couple hundred years later, and after a… Read More »Baking Explosion Coincides With King Arthur’s Rebrand
Despite its home in the freezer aisle—and its ice cream center— Russell Barnett, the managing director and CMO of My/Mo Mochi Ice Cream, sees the… Read More »My/Mo Mochi Turns Ice Cream From a Dessert Into a Snack