As the pandemic enters into the latest, and potentially most difficult phase, businesses still face an uncertain future. Restaurants, in particular, continue to struggle even… Read More »How Pepsi Plans to Help Black-Owned Restaurants Generate $100 Million in Sales
2020 has been a year of a lot of change, but even during ‘unprecedented times,’ there are some things we can count on—and consumers coming… Read More »Hitting Record Highs, Americans Spent Over $5 Billion on Thanksgiving This Year
During the pandemic, agencies became much more resourceful in helping their brand clients make necessary moves to keep them successful. Many agencies already had existing… Read More »How This Agency Approaches Creative Testing During the Pandemic
Consumers are starting to see how brands tackle the pandemic in their holiday advertising. Eight months since Covid-19’s onset, more direct (and sometimes dire) messages… Read More »Shutterfly Finds the Good in 2020 for the Holiday Season
If the headline above appeals to you, congratulations, you are probably an owner or management team member. I know how difficult it is to accomplish… Read More »7 Essentials to Sell Part of Your Business Now
With many businesses in various stages of reopening their offices and employees discovering new productivity routines outside their home, Slack is seeking to highlight the… Read More »Slack’s New Spot Celebrates the Range of Remote Work Situations Beyond the Home
When traveling on the packed commuter trains and buses of the pre-pandemic times (remember those?), it felt incredibly annoying when a fellow commuter took up… Read More »Swedish Agency Creates Simple But Genius Social Distancing Hack––the ‘No Douche Bag’
The global pandemic has provided the opportunity to talk about what it means to share space. Within marketing and advertising agencies, space is important—and we… Read More »No Trauma: We Need to Make Agencies Safer
In the travel industry, the customer journey has always been a fickle thing for marketers. There are online travel agencies displaying discounts, thousands of review… Read More »How Hilton Is Marketing Through the Pandemic (Pinterest Has Been Key)
For many kids in the U.S., this year’s back-to-school season will be marked by a return to video lessons and at-home instruction, not classrooms. And… Read More »Back-to-School TV Ad Spend Plays Hooky in 2020