Since the insurrection at the U.S. Capitol, the biggest brands in the country have begun reevaluating their political contributions. The goal is to ensure that,… Read More »Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor
You may not know what hyperbolic discounting is, but it has vast ramifications on society as a whole. Additionally, a lot of people do not… Read More »6 Advantages of Hyperbolic Discounting
Copy is everything in marketing. A perfectly designed landing page or executed social strategy can’t convert if the copy doesn’t interest your customer avatar. In… Read More »Episode 136: Becoming a Copywriter with DigitalMarketer’s Justina Fenberg
As the buying power of Gen Z grows, marketers at businesses of all sizes are searching for novel ways to connect with this audience and… Read More »Selling on Social 101: How Blume Markets and Sells to a Gen Z Audience
What a difference a year makes. In December 2019, my student Kyle signed up for my Trading Challenge. He didn’t have a brokerage account or… Read More »Challenge Student Kyle V’s Extraordinary Year
Like most people, we kicked off 2021 with a bunch of resolutions for our own email marketing program. But we wanted to hear from other… Read More »Email Resolutions for 2021: Webinar Recording + QA
I haven’t done too much marketing since I started but I figured I could come here and someone could give me some help.I just want… Read More »So I’ve been making music for about 9 months and I feel like I need help marketing.
We all know having a strong marketing strategy in place for your business is absolutely vital to its success. I’m sure you’ve heard the phrase… Read More »Marketing Budget: How to Make Your Money Stretch
When you run a service-based business, like a marketing agency, it’s not clear how many hours you spend working on specific tasks. Designing a website… Read More »“Target Hours” Change the Game with Service ROI: How to Find & Implement Them
Nothing is as disheartening as seeing customers unsubscribe or stop using your service. But it’s an inevitable part of business: Some of your customers, for… Read More »Five Steps to Winning Back Lost Customers by Using Targeted Content