Effective lead qualification—the process of scoring prospects to determine how well they fit the profile of a valuable customer likely to convert—can deliver a big… Read More »A Guide to Effectively Qualifying B2B Leads [Infographic]
Most B2B professionals say it is important for their brand to have a clear purpose, yet few have embedded a purpose in their business, according… Read More »The ‘Purpose Gap’ Facing Many B2B Brands
Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your search marketing efficiency, scale, and effectiveness: Attend Search Marketing… Read More »Join us online for Search Marketing Expo, December 8-9
The ecommerce industry is highly competitive. Anyone with a few thousand dollars to spare can start a dropshipping business, and many do. This drives up… Read More »6 Actionable Steps to Reduce Customer Churn on Your Ecommerce Site
3 New LinkedIn Company Page Features for Marketers : Social Media Examiner <!—-> Worth Exploring: Social Media Marketing Industry Report In our 12th annual social… Read More »3 New LinkedIn Company Page Features for Marketers
Do you try to persuade people of your point of view? Do you interact with customers? (Or patients, subscribers, fans or citizens)… Are you a… Read More »Are you a marketer?
Facebook Gaming Partners can now add popular music from several labels, publishers and societies to their livestreams following a host of partnerships that were revealed… Read More »Facebook Gaming Partners Gain Access to Licensed Music
If you’re working in e-commerce through the COVID-19 crisis, you’ve likely noticed some wild shifts in the way your products are viewed and consumed by… Read More »What Shifts in Product Demand Mean for SEO
In 2020, with conferences and events going virtual, a number of brands around the world have heavily embraced webinars. Along with allowing marketers to educate… Read More »12 Tactics That Take Webinars From Good to Great, According to HubSpot Marketers
We hope everyone had an awesome first day at Litmus Live Week! For those of you who didn’t make it or haven’t signed up yet,… Read More »Litmus Live Week 2020: Day 1 Highlights