With the agile method becoming of increased interest to marketing teams, especially at the enterprise level, many marketers are still wondering how they can implement… Read More »How to take an agile approach to strategic marketing planning
Companies obsess over all the different types of cold outreach—cold-calling, cold email, cold social outreach, and others. But, as marketers, what do we really want?… Read More »Buyers Leave Your Clients. Find Them and Sell to Them Again.
Like chefs, marketers regularly combine a variety of “ingredients” to achieve a desirable result. Unfortunately, two of those ingredients—inbound and outbound marketing—are routinely set up… Read More »Four Successful Ways to Combine Inbound and Outbound Marketing
The average CPM for advertising delivered via Facebook Ads Manager has been steadily rising since March, according to recent research from Social Insider. The report… Read More »Facebook Ad Benchmarks: CPM, CPC, CTR, and Objectives Trends
Earlier this week at Litmus Live Week, we shared that 78% of marketers said email is very important to business success (up 7% from last… Read More »Part 1: The Secret Weapon To Help Your Team Do More… With Less
It’s long been known that what customers have to say about your business carries more weight than what you have to say about your business, no… Read More »Get More Google Business Reviews With These 16 Tried & True Tactics
Instagram and Facebook is a progressive platform that has earned the attention of marketers and entrepreneurs around the world. There are no reasons to surprise… Read More »How to Use Facebook and Instagram Stories to Drive Engagement
Google announced at the start of September it would reduce the visibility of search terms shown in reports for advertisers. Privacy was the reason cited… Read More »How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out
Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers : Social Media Examiner <!—-> Worth Exploring: Social Media Marketing Industry Report In our 12th… Read More »Is Instagram Reels Worth Pursuing? Pros and Cons for Marketers
Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams.
Read More »The Ultimate Smarketing Glossary: 67 Common Sales Terms Explained for Marketers