Marketing provides solutions to people who need them. Identifying an audience can be difficult. Meanwhile, distributing irrelevant ads results in ignored messages. And 47% of… Read More »How Behavioral Targeting Can Improve Your Overall Marketing Strategy
Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers… Read More »The need to take a fresh look at consumer data
Email is one of the most well-established digital channels, yet many marketers continue to make common mistakes. Some of those mistakes—such as not segmenting audiences… Read More »10 Email Marketing Do’s and Don’ts for Campaign Success [Infographic]
B2B marketers say the most essential qualities they look for when choosing which influencers to work with are audience relevance and subject-matter expertise, according to… Read More »The Essential Qualities B2B Brands Look for in Influencers
Brands that have not been digital-first are rethinking their strategy. Brands with a digital footprint are seeking to expand it. “This is a tectonic shift… Read More »New Sitecore CEO sees a tectonic shift in the market
I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast… Read More »How to Get Started with Automated Email Marketing: Tips, Tools, and Examples
Apple Maps currently relies on Yelp and TripAdvisor for local business reviews and related content such as images. That could begin to change with iOS… Read More »Apple Ratings is coming to iOS 14, how disruptive will it be?
We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.
YouTube is a powerful platform that you can use to grow your business and brand. However, it has one weakness: it lacks the necessary tools… Read More »A Quick Guide to Nurturing YouTube Subscribers with Email Marketing to Grow Your Brand
How to Enhance LinkedIn Marketing With Video : Social Media Examiner <!—-> Worth Exploring: Social Media Marketing Industry Report In our 12th annual social media… Read More »How to Enhance LinkedIn Marketing With Video