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By Jessica Snavely April 16, 2021 Building an email list and staying in touch with past customers can be the key to unlocking more repeat… Read More »2 Steps to Get Repeat Sales with an Etsy Newsletter

Email marketers like you wear many hats. You strategize, write copy, build, design, QA test, project manage, and more. On top of that, you A/B… Read More »You asked, our email experts answered: webinar recording + Q&A

There are so many options available for small businesses to market their products and services. How can you decide which ones are the most profitable?… Read More »6 Reasons to Start an Affiliate Marketing Program for Your Small Business (+ How to Do It)

Eric Goldman, Associate Dean for Research and Professor of Law at Santa Clara University School of Law recently wrote about a case in Michigan where… Read More »One-star ratings on Google are deemed not defamatory and why that’s a problem

Consumer habits have changed, and whether these changes are here to stay has yet to be seen. With consumers’ lives upended by COVID-19, many advertisers… Read More »How to incorporate search demand in your campaign optimizations

Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send… Read More »How you handle email replies matters for great customer experiences

In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of… Read More »How e-books can provide actionable value to B2B buyers

A 2019 Edelman study found that three out of four consumers avoid ads. In fact, 47% said they have changed their media habits to see fewer ads while others use ad blockers to prevent them altogether.

Read More »The Most Annoying Types of Ads & What to Do Instead [New Data]