Hey r/marketing redditors.
I am a high schooler who recently started volunteering for a small nonprofit to help with their content creation and social media marketing (just posting on their social media). Over the past couple of months, I've helped them earn a couple hundred more followers, introduced them to the fundraising features on FB and IG, and have helped them with their Google Analytics and SEO. I just had a few questions for y'all: (Don't feel obliged to answer all of them)
- Generally: What should my next steps be, if I am helping them in marketing?
- For the things I'm doing, what things should I be researching/learning so I can grow personally in marketing?
- I've been thinking about helping them start with advertising on social media and Google Search (they don't do this currently) and using the Google Ad Grant program for nonprofits.
- Is using ads unnecessary for a nonprofit, should we focus on organic growth instead, and are FB and IG advertising worth the investment? What about Google Search Ads?
- Do these ads have a good ROI, and if we were to focus on one (Google Search OR social media ads) which has a better ROI and is a better investment?
- What are the best resources (besides the courses in the subreddit sidebar) to learn about the basics of online advertising?
- Social Media-wise:
- What are some good ways to increase engagement and followers organically (besides putting out quality content consistently?). Are there any creative ideas that you've used that have worked?
- Are there any good sites/newsletters that I should look at for more info on this?
I know that this is a long list. Feel free to answer as many/as few as you'd like since I am open to ANY advice. Thank you so much for your time.