Dior Lets Snapchatters Virtually Try On Its New B27 Sneaker

Luxury brand Dior introduced its new B27 sneaker Friday via an exclusive augmented reality experience on Snapchat that enabled users to virtually try on and purchase the product.

Snapchatters who access the lens can “try on” six different pairs of Dior sneakers via AR to see how they look wearing them, and they can also purchase the items via the brand’s Snapchat profile or website.

Dior/Snap Inc.

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