With America facing a reckoning on racial inequality in the wake of George Floyd’s killing by Minneapolis police, the politically outspoken ice cream brand said there was a need for an “honest look at the American history that has allowed and encouraged white supremacy to thrive for the last 400 years. “
The podcast, titled “Who We Are: A Chronicle of Racism In America,” is based on Jeffrey Robinson’s acclaimed presentation of the same name. Robinson, who is ACLU deputy legal director and director of the ACLU Trone Center for Justice and Equality, is executive producer of the podcast series, which will launch Sept. 15.
Author Carvell Wallace will host the podcast, which will also explore the ways legal discrimination and systemic imbalances continue to “profoundly limit Black Americans’ ability to gain access to jobs, housing, education, and health care; or to create and accumulate wealth.”
The podcast has been produced by Vox Creative, the news outlet’s brand studio, and is Vox Media Podcast Network’s first original series produced in partnership with a brand.
“Economic and social justice has been a part of Ben & Jerry’s mission since our founding 42 years ago,” said Jabari the brand’s U.S activism manager. “We now sit at a critical inflection point in our nation’s history. If we are to seize the opening that this moment presents, we must be willing to acknowledge the sins of our past so that we move together toward a future of justice and equity.”
Join Ryan Reynolds, Dwyane Wade, Julian Duncan, Andrea Brimmer, Kory Marchisotto and more at Brandweek Masters Live, on Sept. 14-18, for main stage insights, in-depth Masterclasses and more. Register now (early-bird rates expire 9/1)